Time to Take the Stage
Four new headliners, live now.
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Coming Soon
Touring GMT
Coming this fall. A modern classic that’s made for today’s traveler. Sign up for all the launch details below.
Tuned for every time zone
Touring GMT: Season Two
The Touring GMT returns with four new colorways inspired by legendary guitars and the artists who made them sing. From smooth tones to raw distortion, each model captures a different kind of presence
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Touring GMT - Slowhand
$
899
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Touring GMT - Slowhand
$
899
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Touring GMT - Izabella
$
899
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Touring GMT - Izabella
$
899
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Touring GMT - Lefty
$
899
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Touring GMT - Lefty
$
899
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Touring GMT - Daphne
$
899
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Touring GMT - Daphne
$
899
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Your go-anywhere, do-anything watch
Daytripper
Built for movement, made to adapt as easily as your plans do. Inspired by classic American road trips, it blends bold design with everyday functionality and is ready for wherever you’re headed next.
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Daytripper I-75
$
799
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Daytripper I-40
$
799
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Daytripper I-70
$
799
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Daytripper I-95
$
799
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Party at the Moontower
Crossroads Moontower Edition
This is a watch for late nights and slow mornings. For tailgate talks and moonlit drives. For the kind of memories that start with, “Remember that night we…”
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Crossroads Moontower Edition
$
649
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Timeless Designs for Every Journey
Past Collections
Explore our curated selection of meticulously crafted timepieces. Each watch tells a unique story, blending classic elegance with modern functionality.
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Crossroads - Lantana
$
649
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Crossroads - Prickly Pear
$
649
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Crossroads - Verbena
$
649
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Touring GMT - Troubadour
$
899
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Touring GMT - Saxon
$
899
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Touring GMT - Bluebird
$
899
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Crossroads - Eternal Sky
$
649
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Crossroads - Terlingua
$
649
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Crossroads - Bauhinia
$
649
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Crossroads - Limestone
$
649
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Crossroads - Texas Peach
$
649
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Crossroads - Agave
$
649
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Crossroads - Bluebonnet
$
649
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Crossroads - Cabernet
$
649
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Crossroads - Mockingbird
$
649
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Every Watch Tells a Story
Trafford Watch Co
At Trafford, each watch is more than just a timepiece. It’s a story crafted with passion, designed to celebrate life’s most memorable moments. Wear your story with pride, and let it be a testament to who you are.
“For something that is unique, great dials create great conversations. And when you come across something you have never seen before, that is really what we are talking about here, I have never seen anything like it.”
Kevin O’Leary
A Microbrand Showdown
“A serious follow-up to the incredibly successful Crossroads that will delight dedicated fans and newcomers alike.”
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“The case of the Crossroads is a masterclass in simple yet effective design.”
“Very versatile with a modern take on a classic shape.”
“Carving its own route, revealing a surprising level of maturity for such a young brand.”
“The case of the Crossroads is a masterclass in simple yet effective design.”
“Very versatile with a modern take on a classic shape.”
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